For this project, we created a commercial for Hidden Valley Ranch built around the idea that when something is good, there is never too much of it. The concept centers on a double date where one couple’s over-the-top affection makes the other couple visibly uncomfortable. During pre-production, I helped keep the production within budget and handled location scouting. I secured our filming locations and negotiated directly with the theater owner and staff. I also created the call sheet, worked with the director to coordinate equipment rentals, and kept the team informed of important production dates. On location, I made signage, communicated location rules, helped manage actors and crew, and made a small cameo appearance as an extra.