Creative & Pre-Production

• Helped shape the concept by brainstorming ways to incorporate "never too much" scenarios into scenes and extend the campaign across social media and merchandise

• Scouted 5 theater locations, sourcing and contacting owners for each before negotiating on price and aesthetic to find the option that best fit the project's look and budget

• Coordinated with the selected theater's management to lock in the date, time, and logistics and partnered with them to cross-promote the project and support their local business

• Cast the project and filled out grant paperwork to help secure full project funding

Production

• 1st AD'd a 4-hour shoot with a 4-person crew and 9-person cast across a live theater location

• Served as Art Director, selecting the film projected on screen to establish the visual tone of the spot

• Created signage outlining the theater's rules and restrictions to align the crew and talent before the shoot

• Provided craft services throughout the shoot, keeping cast and crew fueled across the full production day

• Made my on-camera acting debut as a cast member

Post-Production

• Gave editorial notes on the cut and had final say on the visual direction for social media deliverables

• Delivered high-quality final files to all cast and crew for their portfolios and reels