
Art:
Wilson Seneca
Copy:
Audrey McClatchie
Content/Edit:
Michael Wirthlin
Producer:
Diana Jane
For this project, we created a 60-second commercial for DeWalt centered on the relationship between a father and his daughter. Throughout the ad, it appears the dad is working on a serious construction project, but it is eventually revealed that he is building a dollhouse based on his daughter’s drawing. The idea was to show that building is not just about tools, but about who you are building for. During production, I organized the call sheet and helped manage the shoot schedule to keep the team on track and within our time limits. I also made sure the cast and crew had what they needed so the shoot ran smoothly and everyone stayed comfortable and focused.
Year:
2025
BTS



