Creative & Pre-Production

• Shaped the script and concept to keep the tone satirical without veering into savior territory, a deliberate call to avoid the Pepsi/Kendall Jenner trap

• Helped map out the broader campaign rollout for the return of Diet Coke with Lime

• Secured five filming locations by drawing on personal knowledge of the city and community connections

• Obtained a city permit for the old Provo courthouse but opted for a more contained approach out of respect for a nearby real protest

Production

• 1st AD'd across all five locations with 20+ cast including 13 protest extras

• Cast all talent and sourced a replacement actor in under four hours when talent fell through the morning of the shoot

• Coordinated craft services and crew support across all locations

Post-Production

• Supported the search for voiceover talent for the spot

• Gave pacing notes on the first cut to sharpen the comedic rhythm

• Delivered high-quality final files to all cast and crew for their reels